I have been fortunate to discuss Search Engine Optimization strategies with PhotoShelter CEO Allen Murabayashi and Houston advertising photographer Robert Seale. They both have interesting viewpoints on SEO and how it relates to the photo industry. Allen has even spent a considerable amount of energy and money to create an SEO cookbook for photographers. It is available as a free download on the PhotoShelter website and I highly recommend that you read it. If you feel that you want nothing to do with SEO or feel it is out of your realm of understanding… I ABSOLUTELY encourage you to read it… Allen approaches this mysterious subject in a way that will give you a clear understanding of the basic principles behind this philosophy. During our conversations, Robert revealed that he liked the idea of incorporating SEO into his website but didn’t know what the best strategies were. He also acknowledged that it was an interesting concept, but viewed more traditional methods of marketing as staples to generate his client list. After a round robin of discussions with Allen and myself, Robert implemented a different techniques of SEO and has noticed positive results. He has continued to aggressively pursue these concepts both with his website and new blog. And for those of you that want a good read… follow Robert’s blog at www.robertseale.com. He illustrates his creative thought process with a behind-the scenes account of his photo shoots and looks to provide the everyday hobbyist with direction on how to have fun with photography. Check him out.
Search Engine Optimization is critical to your web presence and should be a valuable tool for your brand to capture new work and generate positive traffic. Make sure you address these concepts when building and promoting your website. SEO is important.
