Comments on: “Social Media” can be fun I promise http://www.willrutledgephotography.com/social-media-can-be-fun-i-promise Portfolio and Blog of Architectural Photographer Will Rutledge Sun, 20 May 2012 10:28:48 +0000 http://wordpress.org/?v=abc hourly 1 By: Brad Mays http://www.willrutledgephotography.com/social-media-can-be-fun-i-promise/comment-page-1#comment-670 Brad Mays Wed, 09 Dec 2009 00:38:20 +0000 http://www.willrutledgephotography.com/?p=262#comment-670 Thanks for the nod, Will. Great points, and not just the ones you attribute to me. ;) You're absolutely right that most of us are making this stuff up as we go. That's not to say it isn't based  in real-world experience, but there's the ability to experiment right now that we didn't have before social media. And, I think that speaks to both the individual's ability to experiment with how they use these channels and a brand or bisiness' ability to experiment with how they connect with individuals. And, what I've found to be true is that how we use these channels will continue to evolve. One evolution I see is the need for focus. Most of us are getting over the novelty of social media, what I call the Oprah Affect, and need more of a reason for being out of those channels. That reason for being may be connecting with auto enthusiasts who love Cameros. Or you might have an interest in pies - there is a nich out there for you. Or, like me, you might want to start a community devoted to taking pictures of beer. Whatever your passion, there's a growing community in social media for you.  Now, at the end of the day we all need to earn a living. So, how do you translate the power of the niche into a social media strategy for a business?  Maybe we can discuss that over a beer ...  Thanks for the nod, Will. Great points, and not just the ones you attribute to me. ;)
You’re absolutely right that most of us are making this stuff up as we go. That’s not to say it isn’t based  in real-world experience, but there’s the ability to experiment right now that we didn’t have before social media. And, I think that speaks to both the individual’s ability to experiment with how they use these channels and a brand or bisiness’ ability to experiment with how they connect with individuals. And, what I’ve found to be true is that how we use these channels will continue to evolve. One evolution I see is the need for focus. Most of us are getting over the novelty of social media, what I call the Oprah Affect, and need more of a reason for being out of those channels. That reason for being may be connecting with auto enthusiasts who love Cameros. Or you might have an interest in pies - there is a nich out there for you. Or, like me, you might want to start a community devoted to taking pictures of beer. Whatever your passion, there’s a growing community in social media for you. 

Now, at the end of the day we all need to earn a living. So, how do you translate the power of the niche into a social media strategy for a business?  Maybe we can discuss that over a beer … 

]]>